• Started as a “Labour of Love” 4 years ago
• Built a significant reputation locally
• Market wants weekly publication
• New investors on board- River Media
• At least 48 pages, tabloid, colour on every page
• Extensive marketing campaign planned
• Published weekly from September 1st 2005

Letterkenny is one of Europe’s fastest growing towns, and the Gateway City to the North West as part of the Government’s National Spatial Strategy.

• A major employment centre with high-tech industries including Boston Scientific, Pacificare and Pramerica.
• Letterkenny Institute of Technology with 3,000 students and a major R&D centre.
• Growing retail centre and now home to leading regional and national brands including Tesco, Dunnes Stores, Penneys, Sasha, TK Maxx, Argos, Next and many more.
• Entertainment heart of the North West with a vibrant pub, restaurant and club scene.
• Ten high quality hotels in area and a major conference destination.
• Nine screen cinema, bowling and modern entertainment family venue.
• Renowned arts centre and internationally recognised summer festivals.
• Strong community identity with high level of demand for quality media offering up to date local news and sports coverage.

Ballybofey: Home to McElhinneys, one of Ireland’s Largest Department StoresLifford: Home of Donegal County Council and the famous Lifford Greyhound TrackRamelton: Scenic Heritage TownDerry: Major population base of more than 150,000